Turn your data into a powerful evidence story that wins funding and drives growth.

All you want is to show the impact of your work.

You want to be confident that the data you collect tells your story to your board, your funders, and your partners. But instead, every reporting cycle, you are pulling information from dozens of spreadsheets just to answer basic questions about your impact.

Why is this so hard? It’s just data, right?

But it’s not just about data. It’s about people, programs, and the trust of funders.

Gathering evidence today is full-time work on top of your full-time job.

Nobody can do it all. You need to focus on your mission, not wrangling data from all your spreadsheets. You want to run a learning organization that uses data to prove you make a difference, to inspire funders, and to strengthen programs.

Our clients stop seeing evaluation as a reporting burden and use it as a driver of strategy, innovation, and growth.

Organizations that work with us at The Research and Insights Lab (TRAIL) gain clarity on the outcomes that matter and how to measure them.

They bring all of their data into one accessible system, so reporting is efficient and repeatable.

Their staff and grantees gain the capacity to identify the evidence of their progress and how to share it with confidence.

They have dashboards to use for continuous learning.

They share evidence stories that resonate with funders and partners.

Our Services

Non-Profit Clients


Strategic Learning Systems

We aren’t your typical evaluation firm.

We know that a study on its own is not enough to take your organization from good to great. You need a system for fulfilling every data request that comes your way. You need your programs to be driven by evidence, not hunches. And you want your evaluation report to tell your evidence story, so you are ready to excite funders and partners about what you do. 


Philanthropic Foundation Clients

TRAIL Outcome Compass

Systematically measuring the impact across your foundation’s investments feels impossible. Your grantees measure a wide variety of outcomes. Often they lack the capacity to measure outcomes reliably. TRAIL Outcome Compass helps to solve this challenge. 

TRAIL Outcome Compass is a system for pinpointing the outcomes that matter most to your team, designing measurement systems to track them, building team capacity to collect the data across a unified system, and powering learning cycles with that data to discover, improve, and guide future funding cycles.


Data and Evaluation Coaching

We teach teams efficient strategies to analyze and report their data, and to create evaluation plans that help organizations tell their story through customized coaching and support sessions.

Meet the Team

  • Anne-Marie Hoxie, Ph.D.

    FOUNDER & PRESIDENT

  • Rebecca Abramson

    DIRECTOR OF ANALYTICS

  • Alison De Leon Escobar

    RESEARCH ASSISTANT

  • Joshua Marland, Ph.D.

    HEAD OF DATA

Our Clients

Testimonials

  • “We were growing quickly and didn’t have a streamlined way to understand our student data. You helped us sort it out. We often think about outcomes and less about the day-to-day collection of the specific data that allows us to understand those outcomes. And, the time we had together to collaborate and interrogate data increased skill building for our team.”

    Executive Director, OnYourMark Education

  • "TRAIL provided expert guidance on survey design, supporting decisions about what data we should collect and how best to implement our surveys with elementary age children. They conducted an analysis of our data, helped us interpret the findings, and provided valuable guidance on how to improve our evaluation process moving forward."

    Executive Director, Once Upon Our Time Capsule

Contact

Ready to get started? Book your free consultation today!

Email
ahoxie@researchinsightslab.com